The Buyer Persona Masterclass – price available from the website is a must for all interested in the Alchemy of this incredible skill. Worth every cent ! @buyerpersonainstitute
Earth Human 2.0 is an integral part of the Innovation – Design – Create series – click here
Buyer personas or AVATARS are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. They are either built over time or from data and responses to products and services, or mapped as a forecast for the future.
CONSCIOUS | DISCERNING | RESPONSIVE | AUTHENTIC | VALUE | DESIGN THINKING | SUSTAINABLE | SMART USE OF TECHNOLOGY | DIVERSE
This is a detailed buyer persona that is being created that is unique as it works in reverse. We will begin nine years ahead of time. Designed so that the forecast of issues that human beings face can be checked off like a checklist and integrate with existing products and services to add value as technology and issues evolve. This buyer persona is designed and calibrated around the key areas of what creates wellness, how to increase buyer loyalty and engagement. The 6 or 8 pillars of wellness becomes an important factor in the future as a driver for well being and choice.
why are buyer personas important ?
- Increase Sales and market share
- Provide valuable insights into what your customer is worth to you or the competition over time
- Product Development and Competitor Insights
- Literally – what should we be designing next ?
The above Digital Flipbook is an example of a free download from THE BUYER PERSONA INSTITUTE This institute advises on the process of creating a buyer persona ( or several ) to help you map the journey of where you will be going with product development and innovation. This along with tools like SMAPLY which will assist with visualising the customer experience journey all helps collecting the correct data, for the right audiences and customers in alignment with great products and services.